50 Ways Credit Unions Can Drive Growth with Streaming TV Ad Targeting
Over the last 12 months while working with credit unions across the country and observing the performances of their TV strategy, one thing is clear: Streaming TV (also called CTV or OTT) is no longer a “nice to have” for credit union marketers, it’s a strategic must.
Streaming TV levels the playing field for small credit unions
Turning limited budgets into big results with smarter, turn-key, targeted marketing.
Streaming TV for SEG-based credit unions
Targeting SEG employees with TV ads has always been a CU marketer’s dream…now it’s reality
Trust, TV, and Gen Z: The new rules of credit union marketing
Recent research reveals a surprising behavior among Gen Z: a majority (52.5%) say they’d go straight to a trusted brand when choosing a banking product or service, while only 15.8% would shop around.
Streaming TV Advertising: What Credit Unions Need to Know in 2025
Turning limited budgets into big results with smarter, turn-key, targeted marketing.
Is Streaming TV the Solution to Direct Auto Loan Growth for Credit Unions?
A recent article on CreditUnions.com, “As Indirect Lending Falls, So Goes Auto Market Share,” paints a stark picture of declining auto loan market share among credit unions. With new auto loans down 4.3% and used auto loan growth stagnating, many credit unions are left wondering, what’s next? Hot Take: this decline isn’t inevitable. Credit unions […]
Why Consumers Choose One Brand Over Another—Even When the Product Is the Same
A 2025 Guide for Credit Union Leaders Focused on Membership Growth
11 Lessons Credit Union Marketers Can Learn From Political Campaign Managers
In today’s whirlwind financial world, credit unions are fighting for attention like kids at a candy store. The challenge is real—new customers to attract, trust to build, and products to push. And yet, most financial marketers move at a snail’s pace, stuck in endless cycles of approval processes and overthinking every detail. Meanwhile, political campaign […]
How Streaming TV Ads Can Help Credit Unions Attract Gen Z Customers
As the digital landscape evolves, credit unions must adapt to new marketing strategies to remain competitive. One of the most promising avenues for reaching younger audiences, particularly Gen Z, is Connected TV (CTV). TriAD CTV®️, the industry’s leading CTV advertising platform, offers a specialized product called “Credit Union CTV™️,” designed to help credit unions increase […]