How Do Connected TV Conversions Work?
WATCH
Targeted audience member sees a commercial in their home
VISIT
Target audience household device visits advertiser’s site
TAKE ACTION
Conversion event occurs on household device
Integrated Reporting & Google Analytics
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In-line conversion reporting by creative
In-Line Conversion Reporting by Inventory
Leverage existing Google Analytics views
In-line conversion reporting by creative
In-Line Conversion Reporting by Inventory
Leverage existing Google Analytics views
Transparent Campaign Reporting
Includes:
- Ad Spend
- Impressions
- Video Completion Rate
- Conversions
- Conversion Rate
- Cost Per Site Visit
- Cost Per Conversion
- Cost Per Completed View
- Rolled Up by Geo, Site/App, Time of Day
Measure Success Through Cross-Device Conversions
Measure the metrics that matter and attribute them directly to your advertising efforts.
CROSS-DEVICE
Cross-device attribution enables view-through attribution
WEB
Install the pixel on your site using your tag manager or email instructions to your developer
IN-APP
Integrated with best-in-class app attribution partners
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VISITS
Foursquare location-based conversions
