The media landscape is shifting at warp speed, and that is more evident than ever in the world of television. As consumers abandon traditional cable and satellite subscriptions in favor of streaming services, advertisers are left with a fragmented ecosystem of platforms, apps, and adtech solutions. For credit union marketers, this presents both an exciting opportunity and a daunting challenge.
Navigating the rapidly evolving world of Streaming TV means making sense of everything from Youtube TV and Hulu, to local TV stations selling Connected TV (CTV) as an extension of their linear buys. Each player offers its own version of audience targeting, ad inventory, and measurement (or lack thereof). As a credit union leader, figuring out what’s worth the investment can feel overwhelming, even for the most experienced marketer.