50 Ways Credit Unions Can Drive Growth with Streaming TV Ad Targeting
Over the last 12 months while working with credit unions across the country and observing the performances of their TV strategy, one thing is clear: Streaming TV (also called CTV or OTT) is no longer a “nice to have” for credit union marketers, it’s a strategic must.
3 Questions with TriAD CTV’s Alex Smith
CUInsight’s Greg Michlig is joined by Alex Smith, Co-Founder & Chief Strategy Officer at TriAD CTV for a quick 3 question interview about TV advertising…
Streaming TV levels the playing field for small credit unions
Turning limited budgets into big results with smarter, turn-key, targeted marketing.
The CUInsight Network podcast: Audience first – TriAD CTV®
Featuring James Karanasios, National Account Manager at TriAD CTV®.
Streaming TV for SEG-based credit unions
Targeting SEG employees with TV ads has always been a CU marketer’s dream…now it’s reality
Trust, TV, and Gen Z: The new rules of credit union marketing
Recent research reveals a surprising behavior among Gen Z: a majority (52.5%) say they’d go straight to a trusted brand when choosing a banking product or service, while only 15.8% would shop around.
Streaming TV Advertising: What Credit Unions Need to Know in 2025
Turning limited budgets into big results with smarter, turn-key, targeted marketing.
Masterclass: Streaming TV Ad-Targeting for Credit Unions
Demystifying CTV, OTT, Cable/Satellite and Traditional TV Ad-Targeting
Is Streaming TV the Solution to Direct Auto Loan Growth for Credit Unions?
A recent article on CreditUnions.com, “As Indirect Lending Falls, So Goes Auto Market Share,” paints a stark picture of declining auto loan market share among credit unions. With new auto loans down 4.3% and used auto loan growth stagnating, many credit unions are left wondering, what’s next? Hot Take: this decline isn’t inevitable. Credit unions […]
Why Consumers Choose One Brand Over Another—Even When the Product Is the Same
A 2025 Guide for Credit Union Leaders Focused on Membership Growth