Is Streaming TV the Solution to Direct Auto Loan Growth for Credit Unions?
A recent article on CreditUnions.com, “As Indirect Lending Falls, So Goes Auto Market Share,” paints a stark picture of declining auto loan market share among credit unions. With new auto loans down 4.3% and used auto loan growth stagnating, many credit unions are left wondering, what’s next? Hot Take: this decline isn’t inevitable. Credit unions […]
Why Consumers Choose One Brand Over Another—Even When the Product Is the Same
A 2025 Guide for Credit Union Leaders Focused on Membership Growth
11 Lessons Credit Union Marketers Can Learn From Political Campaign Managers
In today’s whirlwind financial world, credit unions are fighting for attention like kids at a candy store. The challenge is real—new customers to attract, trust to build, and products to push. And yet, most financial marketers move at a snail’s pace, stuck in endless cycles of approval processes and overthinking every detail. Meanwhile, political campaign […]
How to Ad-Target via Live Sports on Connected TV: A Game-Changer for Advertisers
In today’s world of digital streaming, Connected TV (CTV) is transforming how brands reach their target audiences. The intersection of live sports and CTV presents a golden opportunity for advertisers looking to engage passionate, loyal viewers in real-time. With live sports drawing massive, engaged audiences, CTV ad targeting offers precision, flexibility, and a chance to capitalize on one of the most valuable viewership segments: sports fans.
How Streaming TV Ads Can Help Credit Unions Attract Gen Z Customers
As the digital landscape evolves, credit unions must adapt to new marketing strategies to remain competitive. One of the most promising avenues for reaching younger audiences, particularly Gen Z, is Connected TV (CTV). TriAD CTV®️, the industry’s leading CTV advertising platform, offers a specialized product called “Credit Union CTV™️,” designed to help credit unions increase […]