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How to set-up and export your Connected TV (CTV/OTT) creative for optimal performance
How to set-up and export your Connected TV (CTV/OTT) creative for optimal performance
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Connected TV Usage from an Age Group Perspective

Among all ages 18-34, 54% watch TV via a connected device daily, compared to 43% of ages 35-54 and 22% of ages 55+. While this stat confirms traditionally held beliefs on the 18-34 demographic it fails to address the continued, post-pandemic, increase in CTV viewership of those 35+.

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Jeff Easley October 11, 2021

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Tori Farr April 13, 2021
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