Our audience-first Connected TV solution designed exclusively for insurance companies enables you to target your audience using customer data, credit score, & geolocation.
Audience Targeting Solutions
With the access and technology to combine and cross-reference first-party data, third-party data, and geotracking we provide you the power to decide exactly who sees your ads.
Wait...
So are we saying that if you want to, you can target 25-27 year old females who live in Alton, Illinois, and own a home, and have an annual income of less than $45,000, and who earned a bachelor’s degree, and are currently employed as teachers, and have a credit score of 600+, and are interested in Taylor Swift and shopping local?
Yes!*
*You might only get a couple impressions, but yes you can
Digital Targeting with TV Impact
The Benefit of Connected TV
Targeting on linear TV has been limited to broad demographic buckets for half a century. Marketers today are demanding more control over who will see their ads. In the CTV channel, the same methods that you’re comfortable using to target digital can be leveraged to reach your audience on the big screen.
How Does Connected TV Audience Targeting Work?
First-Party Data
Proud to Partner with
The largest and most powerful deterministic Identity Graph and Third-party data marketplace on the open internet.
You upload PII-based, cookie-based, or MAID-based files. We then leverage LiveRamp’s best-in-class onboarding and activate your audience segments by LiveRamp’s household-based identifiers across all our CTV inventory.
Targeting with Your CRM Data
Deliver your CTV Ad to your customers
Website Retargeting
On Tuesday, Jane Smith visits your website
On Wednesday, Jane Smith views your CTV Ad
Third-Party Data
Target Your Audience Using By Age Interests Education Occupation Online Activity Income Religion
All you have to do is answer a few questions about your target market and we’ll take care of the rest.
It’s that easy.
Targeting with the Audience Network
On Wednesday, Jane Smith views your CTV Ad
Geotargeting
Proud to Partner with
The largest and most reliable mobile device location datasets in the world.
Whether you are curating site categories for a historical geofence, targeting your customers with a lives-in geofence, or limiting your delivery by DMA, advanced geotargeting powered by Foursquare + TriAD gets the job done.
Targeting with Geofences
Create a Geofence around your desired location
Deliver your CTV ad within the location radius
